Sure, you'd love to be the business to end all businesses. The reality is, however, you can't. Nor should you try. Like your mom said, be your own person and don't follow the crowd. Find or create a niche market by identifying your target audience and work to fill a gap in the marketplace that other brand are missing. If you're unsure where to start, as around to see what people are looking for and evaluate how you can make an impact.
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